Crafting the Dream Team: Utilizing the Neethling Brain Instruments for Creative Synergy

Francois Coetzee
3 min readDec 7, 2023

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Photo by fauxels

In the dynamic world of team building, especially when the goal is to foster creativity and innovation, understanding and leveraging the cognitive diversity of team members is critical. This is where the Neethling Brain Instruments (NBI), developed by Dr. Kobus Neethling, emerge as a pivotal tool. The NBI provides deep insights into the thinking preferences of individuals, paving the way to construct teams that are not just functionally diverse but creatively synergistic. The NBI can be instrumental in building creative teams that are more than the sum of their parts.

The NBI is a suite of psychometric tools designed to assess an individual’s thinking preferences. It categorizes these into several domains, each corresponding to a specific cognitive style, such as analytical, practical, relational, or innovative. By identifying individuals’ dominant and less dominant thinking styles, the NBI offers a comprehensive understanding of how team members process information, solve problems, and approach creative challenges.

Building Creative Teams with the NBI

Step 1: Assessing Individual Thinking Styles

  • Individual Assessment: To identify their thinking preferences, administer the NBI to all team members.
  • Understanding Profiles: Each team member gains insights into their cognitive strengths and potential blind spots.

Step 2: Analyzing Team Cognitive Diversity

  • Team Profile Compilation: Compile the individual NBI profiles to understand the cognitive landscape of the team.
  • Identifying Gaps and Overlaps: Look for areas where the team has solid cognitive alignment and certain thinking styles are underrepresented.

Step 3: Strategic Team Composition

  • Balancing the Team: Aim to balance the team with various thinking styles. Ensure that there are members who excel in practical, analytical, relational, and innovative thinking.
  • Filling Gaps: If certain thinking styles are lacking, consider bringing in new members or developing those abilities within the team.

Step 4: Fostering Creative Collaboration

  • Leveraging Strengths: Encourage team members to take on roles and tasks that align with their thinking preferences.
  • Cross-Functional Learning: Create opportunities for team members to learn from each other’s thinking styles, fostering a more integrated approach to problem-solving.

Step 5: Enhancing Team Dynamics and Communication

  • Awareness and Respect for Differences: Use the NBI results to cultivate a culture of respect and understanding for different cognitive approaches.
  • Effective Communication Strategies: Tailor communication and collaboration strategies that resonate with the diverse thinking styles within the team.

Step 6: Continuous Development and Adaptation

  • Regular Assessments and Adjustments: Periodically reassess the team’s cognitive diversity and adjust as needed.
  • Growth and Development: Encourage ongoing personal and professional development to enhance the team’s creative capabilities.

The Impact of Using NBI in Team Building

  1. Enhanced Creativity and Innovation: A cognitively diverse team is better equipped to generate innovative ideas and creative solutions.
  2. Improved Problem-Solving: Different thinking styles bring varied perspectives to problem-solving, leading to more comprehensive solutions.
  3. Increased Team Efficiency: Understanding each other’s strengths leads to more effective task allocation and collaboration.
  4. Reduced Conflict: Awareness of cognitive preferences can reduce misunderstandings and conflicts within the team.
  5. Greater Team Cohesion: Recognizing and valuing diverse thinking styles fosters a sense of belonging and unity.

The Neethling Brain Instruments offer a profound approach to understanding and capitalizing on cognitive diversity in team building. By strategically assembling a team encompassing a broad spectrum of thinking styles, leaders can foster an environment ripe for creativity and innovation. In a world where collaborative creativity is increasingly crucial, the NBI provides a scientific and methodical approach to assembling teams that are not just effective but creatively extraordinary. In the quest for creative brilliance, the NBI is an invaluable ally, guiding the formation of teams that are truly greater than the sum of their individual minds.

Learn about the Neethling Brain Instruments at ACRE28, Africa’s Premier Creativity and Creative Thinking Conference in 2024 at Klein Kariba, South Africa! https://acreconference.com

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Francois Coetzee
Francois Coetzee

Written by Francois Coetzee

Francois Coetzee is a creative thinker, NLP trainer and coach, and lives for creating possibility. Connect with him on LinkedIn https://bit.ly/3hEmVAn

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