Creative Ideas Have Little Value Unless Acted Upon

Francois Coetzee
6 min readOct 18, 2023

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Creativity is a boundless wellspring of ideas, concepts, and innovations. Yet, the true value of creativity lies not merely in the generation of ideas but in their realization and application. Creative ideas have little value unless acted upon and executed, including actively eliminating the challenges that hinder action and implementing practical strategies to turn creative ideas into impactful outcomes.

Creative ideas are like seeds waiting to sprout. They hold potential, but their true value is unlocked when planted, nurtured, and grown.

Photo by LED Supermarket

Thomas Edison’s relentless execution of ideas and innovation played a pivotal role in the invention and development of the incandescent light bulb.

He was a prolific inventor who believed in the power of experimentation. He and his team at Menlo Park Laboratory conducted thousands of experiments, testing various materials and designs to create a practical electric light source. They systematically tested different filaments, including bamboo, carbonized cotton, and other materials.

Edison approached the challenge of creating a long-lasting electric light bulb as a problem to be solved. He systematically addressed each issue during development, such as finding a suitable filament material, creating a vacuum inside the bulb, and developing an efficient electrical system.

He famously stated, “I have not failed. I’ve just found 10,000 ways that won’t work.” His unwavering determination and ability to view failures as opportunities for learning were instrumental in his eventual success. He understood that each “failure” brought him closer to the solution.

Edison surrounded himself with a team of skilled scientists and engineers who worked together on the project. This collaborative effort allowed for a diversity of ideas and expertise, contributing to the development of the light bulb.

He didn’t stop at the invention of the light bulb; he also worked on improving its design and efficiency. He sought to extend the bulb’s lifespan and make it more practical and cost-effective for widespread use.

Edison didn’t just invent the light bulb; he also focused on creating a complete electric lighting system with the necessary infrastructure for generating and distributing electricity. This holistic approach ensured that his invention could be applied in practical, real-world settings.

He was proactive in patenting his inventions, including the light bulb. This allowed him to protect his intellectual property and control the commercialization of his innovations.

Edison conducted numerous public demonstrations to gain public trust and promote the widespread adoption of electric lighting. These demonstrations showcased the safety and reliability of his invention and helped generate interest and investment.

He was not only an inventor but also an entrepreneur. He founded the Edison Electric Light Company to commercialize his electric lighting system. This laid the foundation for the modern electric utility industry.

The successful development and widespread adoption of the incandescent light bulb revolutionized society by providing a reliable and efficient artificial light source. It transformed industries, enabled extended work hours, and improved the quality of life for people worldwide.

Thomas Edison’s relentless execution of ideas, innovative spirit, problem-solving approach, and willingness to learn from failures led to the invention and practical implementation of the incandescent light bulb. His work illuminated the world and set the stage for further advancements in technology and the electrical industry.

Execution bridges the gap between imagination and reality. It transforms abstract concepts into tangible results.

Creative ideas that are brought to life have the power to drive innovation, solve problems, and make a meaningful impact on individuals and society.

One of the most significant barriers to execution is the fear of failure. People often hesitate to act on creative ideas because they worry about making mistakes.

Striving for perfection can paralyze progress. Some individuals delay execution in pursuit of an ideal outcome, which may never be achievable.

Resource constraints, whether financial or logistical, can impede the execution of creative ideas. Many believe they need more resources than they have to start.

To turn ideas into action, you must define specific, measurable, and achievable goals for your creative ideas. Having a clear direction provides motivation and focus.

Break down large ideas into smaller, manageable tasks. This approach makes execution less daunting and allows for incremental progress.

Accept that perfection is an ideal but not always attainable. Learn from mistakes and view them as valuable lessons in the creative process.

Building a Culture of Action

1. Encourage Experimentation — Foster a workplace culture that embraces experimentation and rewards action. Encourage employees to explore their creative ideas without fear of reprisal for failure.

2. Provide Resources — Ensure that individuals and teams can access the resources to execute their creative ideas effectively.

3. Celebrate Achievements — Recognize and celebrate successful execution. Acknowledging and rewarding action reinforces the value of turning ideas into reality.

Steve Jobs was known for turning visionary ideas into marketable products. His relentless pursuit of execution was pivotal in developing groundbreaking devices like the iPhone. His approach to innovation and his commitment to excellence were key factors in the iPhone’s success.

Jobs had a clear and compelling vision for the future of technology. He envisioned a device that combined a phone, an iPod, and an internet communicator, making it easy and intuitive for users to connect, communicate, and consume content. This vision set the course for the iPhone’s development.

He believed in creating products that were not only functional but also aesthetically pleasing and easy to use. The iPhone’s sleek design and intuitive interface were a testament to this philosophy. He paid meticulous attention to every aspect of product design and development. He and his team scrutinized even the most minor details, from the curvature of the device’s edges to the typography of on-screen text.

The iPhone wasn’t fully formed; it resulted from years of iterative development and refinement. Apple continuously improved the device based on user feedback and evolving technology, ensuring it remained at the forefront of innovation.

Steve Jobs understood the importance of creating an ecosystem around the iPhone. He ensured that it seamlessly integrated with other Apple products and services, such as iTunes and the App Store, creating a cohesive and compelling user experience.

He was unafraid to disrupt existing markets and business models. The iPhone challenged the dominance of traditional cell phone manufacturers and reshaped the mobile industry by introducing a new paradigm of touch-based smartphones.

Jobs was a masterful marketer who knew how to create anticipation and excitement around Apple’s products. His iconic product launches, keynote presentations, and “one more thing” announcements became legendary in the tech industry.

He recognized the importance of a tightly controlled supply chain. He ensured that Apple had access to the best components and manufacturing processes, allowing the company to produce high-quality devices efficiently.

Jobs surrounded himself with a talented leadership team, passionate engineers, and designers who shared his commitment to excellence. This team worked collaboratively to turn his vision into reality.

Steve Jobs believed in understanding and exceeding customer expectations. He emphasized the importance of creating products customers didn’t know they needed until they experienced them, a philosophy underpinning the iPhone’s success.

Jobs was willing to take calculated risks. The iPhone was a departure from Apple’s core product line then, but he believed in its potential to redefine the company and the industry.

Jobs had a long-term perspective on product development. He didn’t chase short-term trends but focused on creating enduring products that would stand the test of time.

Steve Jobs’ relentless pursuit of execution and his ability to marry design, technology, and user experience resulted in the iPhone becoming a cultural and technological phenomenon. It transformed how we communicate and set new standards for what consumers expect from their devices, shaping the future of technology and innovation.

Creative ideas are the seeds of innovation but remain dormant until they are acted upon. The value of creativity lies in execution, in the tangible results that emerge from daring to bring ideas to life. The challenges of fear, perfectionism, and resource constraints can be overcome with the right mindset and strategies. By turning ideas into action, we unlock their potential and contribute to progress and transformation in our personal and professional lives. So, let’s remember that creative ideas have little value unless acted upon, and let’s embrace the power of execution to make our creative visions a reality.

Join us at ACRE28, Africa’s Premier Creativity and Creative Thinking Conference in 2024 at Klein Kariba, South Africa! https://acreconference.com

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Francois Coetzee
Francois Coetzee

Written by Francois Coetzee

Francois Coetzee is a creative thinker, NLP trainer and coach, and lives for creating possibility. Connect with him on LinkedIn https://bit.ly/3hEmVAn

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