Creativity, Creative Thinking, and Ageing: A Lifelong Journey

Francois Coetzee
3 min readSep 22, 2023

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Photo by cottonbro studio

Ageing is a natural part of the human experience, and it’s a stage of life often associated with wisdom, reflection, and profound life experiences. What might surprise many is that creativity and creative thinking are not confined to the young; it continues to flourish and evolve throughout our lives. There is a dynamic relationship between creativity, creative thinking, and ageing and how these qualities can enrich and redefine the later years of life.

Stereotypes often portray creativity as the province of the young and innovative. However, history is replete with examples of artists, writers, scientists, and entrepreneurs who achieved their most remarkable work in later life.

Colonel Harland Sanders founded KFC at age 65, demonstrating that entrepreneurship and creative thinking are not bound by age.

The renowned American artist Georgia O’Keeffe continued to create bold and innovative artworks well into her later years, challenging the notion that creativity declines with age.

Ageing can be an opportunity for continuous learning and adaptation. With accumulated knowledge and life experiences, older individuals have unique perspectives to offer in creative endeavours.

Creativity takes on diverse forms throughout one’s life. It can manifest as artistic pursuits, entrepreneurial ventures, mentoring, problem-solving, or even grandparenting, where new and imaginative ways of connecting with younger generations emerge.

Engaging in creative activities can help maintain cognitive resilience. It challenges the mind, fostering mental agility and problem-solving abilities vital for healthy ageing.

Creative activities require mental engagement and problem-solving, stimulating various cognitive functions. These activities challenge the brain and encourage the development of new neural pathways, enhancing cognitive flexibility and adaptability. The brain exhibits plasticity, which means it can reorganize and adapt even in later life. Creative activities promote brain plasticity by encouraging learning, memory, and the development of new skills.

Engaging in creative pursuits fosters a culture of lifelong learning. Continuous learning and intellectual curiosity are fundamental to maintaining cognitive resilience throughout life.

Different creative activities require various cognitive skills, such as spatial reasoning in visual arts or language processing in writing. This diversity of cognitive demands contributes to overall cognitive resilience.

Creative activities often elicit positive emotions such as joy, satisfaction, and accomplishment. These emotions have a beneficial impact on cognitive resilience by promoting mental well-being.

Creative thinking promotes emotional well-being, reducing feelings of isolation and depression often associated with ageing. Creative pursuits provide an outlet for self-expression and emotional release.

Creative activities that involve storytelling, art, or music can stimulate memory functions and improve cognitive health, helping to counter age-related memory decline.

Numerous lifelong learning programs at universities and community centres worldwide allow older adults to explore their creativity and learn new skills.

Embracing Creativity in Later Life

1. Exploring New Hobbies — Retirement offers an opportunity to explore new hobbies and passions. Discovering creative outlets can be profoundly fulfilling, from painting to gardening to writing.

2. Lifelong Learning — Through formal courses or self-directed learning, continuing education keeps the mind active and nurtures creative thinking.

3. Mentorship and Sharing Knowledge — Older individuals can play a vital role as mentors, passing down wisdom, skills, and creative knowledge to younger generations, contributing to intergenerational creativity.

Society should promote inclusivity and recognize that creativity and creative thinking are lifelong pursuits. Ageism should not limit opportunities for older individuals to engage in creative endeavours.

Communities, organizations, and institutions should create environments encouraging and facilitating creative activities for older adults. This can include art classes, writing workshops, and mentorship programs.

Promoting intergenerational exchange of ideas and experiences can foster creativity in both older and younger generations, creating a vibrant creative ecosystem.

Creativity and creative thinking are not confined by age but are ever-evolving qualities that can continue to flourish throughout our lives. As we age, these attributes can be a source of cognitive and emotional well-being, a bridge to younger generations, and a means of personal fulfilment. Embracing creativity in later life is a testament to the enduring human spirit and an opportunity to redefine the narrative of ageing, demonstrating that it is a lifelong journey of growth, exploration, and creativity.

Join us at ACRE28, Africa’s Premier Creativity and Creative Thinking Conference in 2024 at Klein Kariba, South Africa! https://acreconference.com

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Francois Coetzee
Francois Coetzee

Written by Francois Coetzee

Francois Coetzee is a creative thinker, NLP trainer and coach, and lives for creating possibility. Connect with him on LinkedIn https://bit.ly/3hEmVAn

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