Creativity, Creative Thinking, and Leveraging the Unconscious Mind

Francois Coetzee
5 min readOct 20, 2023

--

Photo by Following NYC

Creativity is a mysterious force that often seems to emerge from the depths of our unconscious minds. The spark ignites innovative ideas, artistic masterpieces, and groundbreaking solutions to complex problems. Creativity, creative thinking, and the unconscious mind have a profound connection. We’ll delve into the science behind this relationship, practical techniques to tap into your unconscious creativity, and how to leverage this hidden wellspring for personal and professional growth.

The unconscious mind encompasses thoughts, feelings, and memories that exist below the surface of conscious awareness. It’s a vast reservoir of untapped creative potential.

Many groundbreaking ideas, from scientific discoveries to artistic creations, are believed to originate in the unconscious mind before surfacing into conscious awareness.

Archimedes’ “Eureka” moment is a legendary tale in the history of science and mathematics. It is said to have occurred in ancient Greece around 250 BCE and is associated with the Greek mathematician, physicist, and engineer Archimedes. The story goes something like this:

Archimedes was given a specific task by King Hiero II of Syracuse. The king suspected that a goldsmith had fraudulently mixed some silver into a golden wreath he had ordered, and he asked Archimedes to determine whether the wreath was indeed pure gold or contained silver. Archimedes was stumped by the problem because, unlike solids, the volume of irregularly shaped objects like the wreath couldn’t be easily measured.

According to the legend, Archimedes had been pondering this problem for some time without success. One day, as he was bathing in a public bathhouse, he noticed that the water level rose as he entered the bath. This observation triggered a profound insight.

He realized that he could use the principle of water displacement to solve the problem of measuring the wreath’s volume. He understood that the volume of the irregularly shaped object could be determined by how much water it displaced. This discovery excited him so excited that he reportedly exclaimed, “Eureka!” which means “I have found it!” in Greek.

Archimedes was so eager to test his newfound insight that he is said to have rushed out of the bathhouse, dripping wet and naked, and ran through the streets of Syracuse to the king’s palace to demonstrate his solution. He showed that by immersing the wreath in water and measuring the volume of water displaced, he could determine its density and whether it contained impurities like silver.

While the historical accuracy of this story is debated, it has become a symbol of the “Aha!” or “Eureka” moment in scientific discovery. It highlights how moments of insight and inspiration can lead to groundbreaking discoveries and solutions to long-standing problems. Archimedes’ principle, which he is credited with discovering during this episode, remains a fundamental principle in fluid mechanics and buoyancy and has applications in various fields, including engineering and physics.

Creativity bridges the conscious and unconscious realms of the mind, facilitating the flow of inspiration, intuition, and innovation.

The unconscious mind is a fertile ground for divergent thinking and the ability to generate many ideas and solutions. It operates without the constraints and judgments of conscious thought.

Creativity often involves making unexpected connections between seemingly unrelated concepts. The unconscious mind excels at associative thinking, linking disparate ideas in novel ways.

The unconscious mind tirelessly works on solving problems in the background, even when you’re not consciously aware of it. Insights and solutions can suddenly emerge when you least expect them.

Techniques to Tap into Unconscious Creativity

1. Mindfulness Meditation — Mindfulness meditation helps you become more attuned to your thoughts and feelings. You can create space for unconscious insights to surface by quieting the conscious mind.

2. Dream Journaling — Recording your dreams upon waking can reveal creative ideas, symbols, or themes that your unconscious mind has been processing during sleep.

3. Free Writing — Engage in free writing exercises where you allow your thoughts to flow without censorship. This can lead to surprising and creative discoveries.

When faced with a creative challenge, take breaks or sleep on it. Allow your unconscious mind to mull over the problem and present you with fresh insights.

Establish creative routines or rituals that signal to your unconscious mind that it’s time to generate ideas. Consistency can train your unconscious to be more creative.

Salvador Dalí’s Paranoiac-Critical Method is a fascinating art and creativity approach involving intentionally accessing and leveraging the unconscious mind. Dalí developed this method to tap into the realm of the subconscious and produce artworks rich in symbolism, dreamlike, and often surreal.

Dalí would first choose a subject or object that fascinated him. This could be anything from a melting watch to a simple everyday object. He would then become fixated and obsessed with this subject, allowing it to dominate his thoughts.

He engaged in free association, allowing his mind to wander without restraint. He encouraged his thoughts to flow freely and make connections between seemingly unrelated ideas. This process allowed him to access the deep recesses of his unconscious mind, where hidden thoughts, memories, and associations reside.

Dalí often used the concept of double images. He would intentionally create paintings or images that could be interpreted differently. This ambiguity encouraged viewers to engage their unconscious minds when interpreting his art.

He incorporated deliberate distortions and exaggerations into his art and used “paranoiac-critical transformation” techniques to transform ordinary objects into fantastical and surreal forms. These distortions were designed to challenge conventional perceptions and evoke emotional and psychological responses in viewers.

Dalí was deeply interested in dream analysis and psychoanalysis, particularly the theories of Sigmund Freud. He believed that dreams provided a direct link to the unconscious mind, and he sought to capture the dreamlike quality of these experiences in his art.

He often employed optical illusions and trompe-l’oeil techniques to create visual puzzles within his works. These illusions played with viewers’ perceptions and forced them to engage their unconscious minds to decipher the images.

The term “paranoiac-critical” suggests a certain level of paranoia. Dalí intentionally induced a state of controlled paranoia within himself to access his unconscious thoughts. This heightened sensitivity to his surroundings and his own thoughts allowed him to see familiar things in new and unusual ways.

Dalí embraced irrationality and sought to break free from the constraints of logical thinking. His art often defied conventional logic and embraced the irrational and absurd, tapping into the surreal and dreamlike aspects of the unconscious.

Through these deliberate techniques and a deep understanding of the workings of the mind, Dalí created art that transcended the ordinary and invited viewers to explore the depths of their unconscious minds. The Paranoiac-Critical Method remains a unique and influential approach to artistic expression that continues to captivate audiences and inspire creativity today.

Creativity and creative thinking are not solely the products of conscious effort. They are deeply intertwined with the enigmatic workings of the unconscious mind. Understanding this connection and employing techniques to tap into your unconscious creativity can unlock a wellspring of innovative ideas and solutions. Whether you’re an artist, a scientist, an entrepreneur, or simply someone seeking to infuse more creativity into your life, recognizing and leveraging the power of your unconscious mind can lead to profound personal and professional growth. So, embrace the depths of your mind, trust your intuition, and let your unconscious creativity flow freely, guiding you towards new horizons of imagination and innovation.

Join us at ACRE28, Africa’s Premier Creativity and Creative Thinking Conference in 2024 at Klein Kariba, South Africa! https://acreconference.com

--

--

Francois Coetzee
Francois Coetzee

Written by Francois Coetzee

Francois Coetzee is a creative thinker, NLP trainer and coach, and lives for creating possibility. Connect with him on LinkedIn https://bit.ly/3hEmVAn

No responses yet