Creativity, Creative Thinking, Solving the Big Problems, and Benefiting Humankind

Francois Coetzee
7 min readNov 17, 2023

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Photo by Igor Mashkov

Creativity and creative thinking are not merely tools for personal expression but powerful catalysts for addressing humanity’s most significant challenges. There is a profound connection between creativity, creative thinking, solving complex global issues, and benefiting humankind. Creative minds drive innovation to tackle pressing problems and create a brighter future for all.

Creativity is the wellspring of fresh ideas, novel solutions, and imaginative approaches. It encourages us to question the status quo and envision alternative paths. Creative thinking is the process by which we generate unconventional ideas, challenge assumptions, and connect disparate concepts to produce innovative outcomes. Overcoming creative blocks and biases is essential for unleashing the full potential of creative thinking.

Big problems encompass global challenges such as climate change, poverty, healthcare disparities, etc. They demand comprehensive, innovative solutions. Addressing big problems is a moral and practical imperative. Failure to do so could lead to dire consequences for our planet and future generations.

Creativity and creative thinking are key drivers in the quest for solutions to big problems. They empower us to think beyond conventional boundaries and devise groundbreaking strategies.

Creativity nurtures innovation by fostering fresh ideas and novel approaches to complex issues. It encourages collaboration among diverse experts, disciplines, and perspectives to tackle multifaceted problems effectively. Creativity is instrumental in communicating the urgency of big problems and engaging the public in collective action.

In finding solutions for humankind, creativity is at the heart of innovations in renewable energy, sustainable agriculture, and climate adaptation, aiding the fight against climate change.

Farmers have creatively integrated solar panels into their agricultural practices in India, a country with abundant sunlight. Solar pumps and irrigation systems are used to efficiently water crops, reducing the reliance on fossil fuels and decreasing greenhouse gas emissions. This creative approach promotes sustainable agriculture and supports clean energy adoption.

Vertical farming and hydroponics are innovative agricultural methods that maximize food production in urban areas while using fewer resources. These systems creatively reimagine traditional farming practices and efficiently use space, water, and energy. Companies like AeroFarms have pioneered vertical farming, reducing the carbon footprint of food production.

Many rural communities in Africa lack access to reliable energy sources. Creative solutions involve the installation of renewable energy microgrids that harness solar and wind power. These microgrids provide clean electricity for lighting, refrigeration, and small-scale agriculture, empowering communities and reducing reliance on fossil fuels.

In the face of changing climate patterns, scientists and agricultural researchers are developing climate-resilient crop varieties through creative breeding techniques and genetic modification. Drought-resistant and heat-tolerant crops like “Scuba Rice” have been grown to ensure food security in regions vulnerable to climate change.

Creativity extends to harnessing the power of the ocean for clean energy. Innovations in wave and tidal energy systems have the potential to provide a consistent and renewable energy source. Companies like Ocean Power Technologies have developed wave energy converters that generate electricity from ocean waves, reducing reliance on fossil fuels.

Urban planners and architects are creatively integrating green spaces and sustainable infrastructure into cities to combat the urban heat island effect and improve air quality. Rooftop gardens, vertical forests, and permeable pavements contribute to more sustainable urban environments and reduce energy consumption.

Creative data analytics tools are used to process vast amounts of climate data, enabling informed decisions for climate adaptation. These tools assist in predicting extreme weather events, identifying vulnerable regions, and optimizing resource allocation for disaster response.

Developing advanced energy storage technologies, such as creative battery designs and grid-scale storage solutions, is critical for integrating renewable energy sources into the grid. Tesla’s Powerwall and utility-scale battery farms demonstrate the innovative energy storage application for a cleaner and more reliable energy supply.

These real-world examples highlight how creativity drives innovation in renewable energy, sustainable agriculture, and climate adaptation. By thinking outside the box and developing novel solutions, individuals, organizations, and communities can contribute to the fight against climate change while improving sustainability and resilience in various sectors.

Creative solutions are revolutionizing global health, from vaccine development to remote healthcare access.

Mobile health (mHealth) applications have revolutionized disease surveillance in resource-constrained areas. For instance, Cambodia’s “mSOS” system allows healthcare workers to report disease outbreaks in real time via text messages. This creative use of technology enhances early detection and response to diseases.

Telemedicine has gained prominence, especially during the COVID-19 pandemic. Companies like Teladoc and Amwell offer telehealth platforms that enable patients to access medical consultations and treatment remotely. This creative solution has improved healthcare access and reduced the burden on healthcare facilities.

During the pandemic, 3D printing was creatively applied to produce essential medical supplies such as face shields, ventilator parts, and nasal swabs. This decentralized production approach helped bridge supply chain gaps and meet the urgent demand for critical equipment.

Artificial intelligence (AI) and machine learning are creatively used in drug discovery. Companies like Insilico Medicine employ AI algorithms to identify potential drug candidates quickly, significantly speeding up the drug development process and reducing costs.

Drones are creatively utilized to deliver medical supplies to remote and inaccessible areas. Zipline, for example, operates a network of drones to transport blood, vaccines, and other essential medical items to healthcare facilities in Rwanda and Ghana, improving healthcare access in underserved regions.

Creative approaches have accelerated the development of vaccines for neglected tropical diseases. The Meningitis Vaccine Project, a partnership between PATH and the World Health Organization, successfully developed the MenAfriVac vaccine, specifically designed for the African meningitis belt, saving thousands of lives.

Mobile applications creatively empower community health workers with information and tools for better healthcare delivery. The CommCare app, developed by Dimagi, aids community health workers in tracking patient data, conducting health assessments, and improving maternal and child health outcomes.

Creative gene-editing techniques like CRISPR-Cas9 are being explored to treat genetic diseases. Researchers have used CRISPR to edit the DNA of patients with sickle cell anaemia and beta-thalassemia, potentially offering a cure for these conditions.

Blockchain technology creatively secures and streamlines health record management. Companies like Medicalchain offer secure platforms for patients to control and share their medical records with healthcare providers, enhancing data privacy and interoperability.

Creative behavioural interventions are used to promote public health. The “nudge theory,” which subtly influences people’s decisions, has been applied to encourage healthier behaviours like quitting smoking and improving dietary choices.

These examples demonstrate how creative solutions drive innovation in global health, from vaccine development to remote healthcare access. Creative thinking and technological advancements remain vital in addressing health challenges and improving healthcare outcomes worldwide.

Creative thinking inspires entrepreneurial ventures and policies aimed at reducing poverty and inequality.

Dr. Muhammad Yunus, a Bangladeshi social entrepreneur, creatively pioneered microfinance through the Grameen Bank. His innovative approach provided small loans to impoverished individuals, particularly women, to start or expand small businesses. This creative solution empowered millions to escape poverty and fostered economic independence.

Fair trade organizations like Fair Trade USA and Fair Trade International creatively address income inequality in the global supply chain. They ensure that producers, particularly in developing countries, receive fair compensation for their products, contributing to poverty reduction and sustainable livelihoods.

Creative financial instruments like social impact bonds (SIBs) connect private investors with social and environmental initiatives. For instance, the Peterborough SIB in the UK aimed to reduce reoffending rates among prisoners. Investors fund programs, and if predetermined social outcomes are achieved, the government repays the investors with a return, fostering creative ways to tackle social challenges.

The Barefoot College in India, founded by Bunker Roy, creatively empowers rural communities by training women, often illiterate grandmothers, as solar engineers. These women bring electricity to their villages, improving living conditions and reducing poverty while challenging traditional gender roles.

Many non-profit organizations creatively provide job training and placement programs to disadvantaged individuals. Year Up, for example, offers intensive training in technology and professional skills to young adults, connecting them with internships and job opportunities, thus reducing youth unemployment and poverty.

Creative community land trusts (CLTs) enable affordable housing and equitable land use. Residents collectively own and manage land, ensuring affordable housing options and preventing displacement in rapidly gentrifying neighbourhoods.

Creative social entrepreneurs and impact investors are increasingly addressing social and environmental challenges. Companies like TOMS Shoes, which donates a pair of shoes for every purchase, or Patagonia, which supports environmental causes, blend profit with purpose to tackle global issues.

Some countries and cities are creatively piloting UBI programs to combat poverty. For example, Finland conducted a UBI experiment, providing unconditional cash transfers to citizens. While still in the testing phase, such programs explore creative solutions for income security.

Creative community-based health initiatives, like BRAC’s health program in Bangladesh, empower local women to provide healthcare services in underserved areas. These initiatives tackle both health disparities and economic inequality.

Creative social policies, such as the Earned Income Tax Credit (EITC) in the United States, creatively support low-income workers through tax refunds, reducing poverty while incentivizing employment.

These are some examples of how creative thinking inspires entrepreneurial ventures and policies aimed at reducing poverty and inequality. Entrepreneurs, policymakers, and organizations continue to explore innovative ways to address complex social issues and create a more equitable and inclusive society.

Creativity and creative thinking promise a brighter, more equitable future for humanity.

Nurturing creativity in education and encouraging young minds to tackle big problems can pave the way for transformative change.

Solving big problems is a collective endeavour that demands global cooperation, innovative solutions, and a commitment to the well-being of all.

Creativity and creative thinking are not merely artistic expressions but powerful tools for addressing humanity’s most pressing challenges. By harnessing the boundless imagination of creative minds, we can tackle big problems, innovate solutions, and create a better world for ourselves and future generations. The call to action is clear: nurture creativity, embrace creative thinking, and join the global effort to solve the big problems that affect us all. In doing so, we can contribute to a more equitable, sustainable, and prosperous future for humanity.

Join us at ACRE28, Africa’s Premier Creativity and Creative Thinking Conference in 2024 at Klein Kariba, South Africa! https://acreconference.com

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Francois Coetzee
Francois Coetzee

Written by Francois Coetzee

Francois Coetzee is a creative thinker, NLP trainer and coach, and lives for creating possibility. Connect with him on LinkedIn https://bit.ly/3hEmVAn

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