Creativity Does Not Have to Be in Your Head Only: From Meeting Rooms to Open Air

Francois Coetzee
6 min readOct 16, 2023

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Photo by Nandhu Kumar

Traditionally, the image of a creative thinker often involves someone lost in thought, deep in contemplation, or hunched over a desk surrounded by books and sketches. While solitary creative moments are valuable, the notion that creativity must be confined within four walls is a misconception. The concept is that creativity does not have to be in your head only; it can thrive in the open air and various environments beyond meeting rooms. Changing your surroundings can boost creativity and harness the power of diverse environments for your creative journey.

Traditional office spaces and meeting rooms are often associated with conformity and routine thinking. The predictability of these environments can stifle creative thought.

Stepping outside of the usual workspace breaks the mental routine. It prompts your brain to pay closer attention to its surroundings, leading to heightened creativity.

Natural environments, in particular, have a soothing and inspiring effect. They encourage contemplation, reduce stress, and spark fresh ideas.

Exposing the brain to new environments triggers neuroplasticity by promoting learning, adaptation, and the formation of new neural connections. This process can foster creativity by expanding the brain’s cognitive toolkit, enhancing problem-solving abilities, and encouraging fresh perspectives and ideas. It underscores the importance of seeking out new experiences and embracing change to stimulate creativity and cognitive growth.

New environments provide a wealth of sensory stimuli and novel experiences. The brain responds to novelty by paying increased attention and engaging more deeply with the surroundings. This heightened engagement can stimulate creative thinking.

The brain tends to remember significant or emotionally charged experiences more vividly. Exposure to new environments can lead to intense memories, which can serve as sources of inspiration and creativity in the future.

Novel experiences can trigger the release of dopamine, a neurotransmitter associated with pleasure and reward. This neurochemical response can enhance motivation and a sense of well-being, which can, in turn, promote creative thinking.

New experiences can create new neural pathways and connections in the brain. These connections facilitate the transfer of information between different brain regions, potentially leading to the emergence of innovative ideas and insights.

New environments challenge the brain to learn and adapt. As individuals navigate unfamiliar settings and situations, they must problem-solve, make decisions, and acquire new skills. This learning process can enhance cognitive flexibility and creative thinking.

Exposure to new environments often requires individuals to solve unfamiliar problems and challenges. The brain adapts by developing problem-solving skills, which can be applied in various contexts and contribute to creative problem-solving.

Exposure to new environments often involves encountering different people, cultures, and perspectives. Interacting with diverse experiences can broaden one’s thinking, encourage new ideas, and promote creativity by drawing from a broader range of influences.

New environments may create cognitive dissonance when individuals encounter ideas or experiences that conflict with their beliefs or knowledge. This dissonance can motivate individuals to reevaluate their perspectives and potentially generate creative solutions to reconcile conflicting information.

Familiar environments and routines can lead to automatic and habitual thinking. Exposure to new environments disrupts these routines and encourages more conscious and creative thought processes.

New environments can encourage mindset shifts, allowing individuals to view problems and situations differently. This change in perspective can lead to creative breakthroughs and innovative solutions.

Coping with the demands and uncertainties of new environments can build resilience and adaptability. These qualities can benefit creative thinking, as individuals are more open to experimenting and taking risks.

Practical Applications

1. Outdoor Meetings — Take your meetings outdoors, whether in a park or a rooftop garden. Fresh air and nature can invigorate discussions and stimulate innovative ideas.

2. Creative Retreats — Organize creative retreats or workshops in unconventional settings, such as cabins in the woods or by the beach. These environments can inspire deep creativity.

3. Field Trips — Visit museums, galleries, or historic sites during creative blocks. The change of scenery and exposure to art and culture can rekindle your creative spirit.

Being present in a new environment encourages mindfulness. This state of awareness often leads to heightened creativity as you focus on the details of your surroundings.

Mindfulness encourages individuals to pay close attention to their surroundings, including sensory details like colours, textures, sounds, and scents. This heightened perception can provide a rich source of inspiration for creative endeavours.

Mindfulness involves observing thoughts and experiences without immediately reacting to them. This practice can lead to a more profound understanding of patterns, connections, and relationships within the environment, fostering creative insights and ideas.

Being mindful helps individuals become more aware of their emotions and how they are influenced by their environment. This emotional awareness can be harnessed to channel emotions into creative expression and problem-solving.

Training yourself to be mindful strengthens the ability to focus on the present moment. This heightened concentration can be channelled into creative tasks, allowing for deep engagement with the creative process.

Mindfulness encourages flexibility in thinking. It helps individuals overcome preconceived notions, biases, and mental limitations, making them more open to novel ideas and solutions.

Doing mindful exercises with the intention to be creative encourages self-reflection and introspection. In a new environment, this self-awareness can lead to deeper insights into one’s creative preferences, motivations, and sources of inspiration.

Stress reduction is a benefit of a mindfulness practice. Reduced stress levels free up cognitive resources and mental space, making it easier to engage in creative thinking without the interference of anxious thoughts. It can help individuals access the subconscious mind, where creative ideas often reside. By quieting the conscious mind, mindfulness can allow unexpected and innovative thoughts to emerge.

Mindfulness fosters empathy and the ability to see situations from multiple perspectives. This can be valuable for creative endeavours that require understanding and connecting with diverse audiences and viewpoints.

Mindfulness encourages an attitude of openness and curiosity. In a new environment, this mindset can lead to discovering novel experiences, ideas, and sources of inspiration.

We can improve problem-solving skills by promoting a calm and focused state of mind. When faced with creative challenges, individuals in a mindful state are more likely to approach them with a clear and innovative mindset.

Mindfulness often leads to an enhanced appreciation of beauty and aesthetics in the environment. This appreciation can inspire creative work in various art forms, design, and expression.

Mindfulness encourages heightened awareness, emotional regulation, and cognitive flexibility that can be harnessed to fuel creativity. Being fully present in a new environment provides a unique opportunity to apply mindfulness techniques and tap into the creative potential that exists in the present moment.

Building a Creative Environment

1. Adaptable Workspaces — Design adaptable workspaces that cater to different tasks and moods. Include areas for focused work, brainstorming, and relaxation.

2. Incorporate Nature — Integrate elements of nature into your workspace, such as indoor plants, natural materials, and ample natural light.

3. Personalized Creativity — Recognize that different individuals thrive in different environments. Encourage personalization of workspaces to suit individual creative preferences.

Acknowledge the fear of disrupting routine. Emphasize the potential benefits of increased creativity and productivity that changing environments offer.

Start by making minor changes to your workspace or routine. Gradually introduce new elements to avoid overwhelming yourself or your team.

Promote a flexible attitude towards work environments. Let employees or team members choose the setting that best suits their creative needs for a particular task.

Creativity is not confined within the walls of a meeting room or an office cubicle. It thrives when breathed in different environments, from the bustling city streets to the tranquillity of a park or the serenity of a mountain retreat. We open doors to new perspectives, inspiration, and innovative ideas by embracing the concept that creativity can flourish beyond traditional settings. So, let’s not limit our invention; let’s take it from meeting rooms to open air, fostering a creative journey that transcends boundaries and unleashes its full potential.

Join us at ACRE28, Africa’s Premier Creativity and Creative Thinking Conference in 2024 at Klein Kariba, South Africa! https://acreconference.com

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Francois Coetzee
Francois Coetzee

Written by Francois Coetzee

Francois Coetzee is a creative thinker, NLP trainer and coach, and lives for creating possibility. Connect with him on LinkedIn https://bit.ly/3hEmVAn

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