The Magic of Ideas

Francois Coetzee
5 min readJan 19, 2024

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The universe buries strange jewels deep within us all, and then stands back to see if we can find them.
― Elizabeth Gilbert

Image by F. Coetzee and ChatGPT

Ideas are the seeds of innovation, art, science, and social change, and their impact can be profound and far-reaching. Most ideas start from a little park of inspiration and need time to be fully formed in our minds. However, some prominent ideators have claimed that fully formed ideas appeared to them as if by magic.

One of the most well-known examples of a fully formed idea arriving to the thinker is the discovery of the structure of benzene by the German chemist Friedrich August Kekulé. Before Kekulé’s discovery, the chemical structure of benzene was a mystery. Chemists knew its formula (C₆H₆), but couldn’t figure out how its atoms were arranged. The structure eluded scientists because it didn’t fit the existing models of chemical structure.

Kekulé claimed that he discovered the ring structure of benzene in a dream. According to his account, he dozed off while working on the problem and dreamt of atoms dancing. The atoms formed chains before transforming into a snake. The snake then seized its tail, creating a spinning ring. This image of a snake biting its tail led Kekulé to realise that the structure of benzene was a closed ring of carbon atoms.

Upon waking, Kekulé immediately tested his hypothesis with existing knowledge and experiments. The ring structure explained benzene’s unique properties and reactions, fitting well with empirical data.

Kekulé’s experience is often cited in discussions about scientific creativity and how, sometimes, complex problems are solved in intuitive and unexpected ways. It’s a prime example of a sudden, almost complete insight leading to a major scientific breakthrough. However, it’s important to note that such eureka moments are usually the culmination of extensive background work and deep, often subconscious, processing of the problem. The “fully formed” idea is rarely conjured from nothing; it’s typically the result of long periods of conscious and unconscious rumination.

Developing an idea from its initial spark to a fully formed version is complex and often non-linear. It typically involves several stages:

  • Initial Spark or Inspiration: This is the birth of the idea, often triggered by a problem, question, observation, or a sudden insight. It could be a fleeting thought or a vague concept.
  • Contemplation and Curiosity: After the initial spark, there is a period of thinking about the idea more deeply. This might involve questioning its validity, pondering its implications, or considering various aspects of it. Curiosity drives this phase, leading to a desire to explore the idea further.
  • Research and Gathering Information: This stage involves seeking more information about the idea. It could include reading, discussing with others, online research, or even formal study. The goal is to understand the context of the idea, its feasibility, and what has been done before in this area.
  • Incubation: An often-overlooked phase where the idea sits in the back of the mind. During this time, subconscious thinking takes over. This period can lead to unexpected connections and insights.
  • Refinement and Development: Based on the information gathered and the insights from the incubation period, the idea starts to take a more definite shape. This stage involves refining, tweaking, and iterating the idea. Challenges and potential solutions are identified and addressed.
  • Prototyping or Drafting: This could mean creating a prototype for tangible projects. This might involve drafting outlines or conceptual models for more abstract ideas, such as theories or artistic concepts.
  • Feedback and Evaluation: Presenting the idea to others for feedback is crucial. This could be through peer review, user testing, or simply sharing with friends or colleagues. The feedback received can further refine and improve the idea.
  • Finalisation: Incorporating the feedback, the idea is finalised. This version is more polished and complete, with most of the kinks worked out.
  • Implementation of Execution: The idea is put into action. This could mean launching a product, publishing a paper, executing a plan, or presenting art.
  • Reflection and Learning: After implementing the idea, reflecting on the process and outcomes is vital for learning. This reflection can lead to new ideas, starting the cycle again.

It’s important to note that this process is rarely linear. Often, steps are revisited multiple times, and the progression from one stage to another can be fluid and iterative. Creativity and problem-solving often require flexibility and a willingness to adapt and change direction.

One of the most iconic examples of a spark of an idea that eventually developed into a game-changing invention is the creation of the World Wide Web by Sir Tim Berners-Lee. This invention fundamentally transformed how we access and share information and has enormously impacted nearly every aspect of modern life.

In the late 1980s, information sharing and retrieval were significant challenges at CERN (the European Organization for Nuclear Research) and other research institutions. Researchers needed an efficient way to access and share documents and data from different computers and operating systems.

Tim Berners-Lee, a British computer scientist at CERN, envisioned a system for managing and navigating the growing maze of information. He wanted to create a networked information system that would make it easier for researchers to access and share documents.

In March 1989, Berners-Lee wrote a proposal outlining the concept of a large hypertext database with typed links. Initially, the idea didn’t gain much traction, but he was encouraged to continue working on it. Berners-Lee continued to refine his idea, developing the three fundamental technologies that remain the foundation of today’s web:

  • HTML (HyperText Markup Language) for creating web pages.
  • URI (Uniform Resource Identifier) or URL (Uniform Resource Locator) for addressing web pages.
  • HTTP (HyperText Transfer Protocol) for communicating between web servers and clients.

In 1990, Berners-Lee developed the first web browser and editor (WorldWideWeb, later renamed Nexus) and the first web server. By the end of 1990, he had set up the first successful communication between a client and a server via the Internet.

The web was initially used at CERN and was made available to other research institutions starting in 1991. In April 1993, CERN announced that the World Wide Web would be free for anyone to use and develop, with no patent and royalties due. This decision played a crucial role in allowing the web to flourish.

The World Wide Web revolutionised information sharing and has had a profound impact on society. It has transformed commerce, communication, entertainment, education, and much more, fundamentally changing how we interact with the world.

The development of the World Wide Web is a prime example of how a small spark of an idea, driven by a specific problem, can evolve into a revolutionary technology. It highlights the importance of persistence, the willingness to refine and develop an idea, and the profound impact such innovations can have on the world.

So this, I believe, is the central question upon which all creative living hinges: Do you have the courage to bring forth the treasures that are hidden within you?
― Elizabeth Gilbert

In essence, the magic of ideas lies in their ability to inspire, transform, and connect. They are at the heart of human creativity and progress, demonstrating our capacity for imagination, innovation, and change no matter how they arrive.

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Francois Coetzee
Francois Coetzee

Written by Francois Coetzee

Francois Coetzee is a creative thinker, NLP trainer and coach, and lives for creating possibility. Connect with him on LinkedIn https://bit.ly/3hEmVAn

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